Content Calendar

Cubeish 90-Day Content Calendar

95 pieces across 13 weeks, all built around one story: the "Cube by Cube" series. Platform, format, audience segment, and hook for each piece. Nothing left to figure out.

Q4 2026 13 Weeks 95 Content Pieces 6 Platforms

Corporate L&D NGO / Development Government Creative Talent Cross-Segment

Instagram

TikTok

YouTube

Blog

Newsletter

Act 1 — The Problem

Weeks 1-4 · Establish the series, define the problem

Week 1 Series Premiere — Piece 1

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Series teaser. "شيء جديد من Cubeish — تابعونا خلال الأسابيع القادمة" — Something new is coming. Series visual with brand mark.
Mon	Instagram	Reel 90s	PIECE 1: "The Brief." "A client came to us. 4,000 employees. 200 completions. Their question was wrong." Documentary tone, studio B-roll, dark charcoal + berry stats.
Mon	TikTok	Video 45s	Piece 1 short cut. Same core hook, tighter edit. Lead with the "200 out of 4,000" stat in text overlay.
Tue	LinkedIn (EN)	Carousel 6	Piece 1 carousel. Hook #1: "Your training budget deserves better than a 12% completion rate." 6 slides walking through the problem. CTA: save for Part 2.
Wed	LinkedIn (EN)	Text Post	Series announcement. "Over the next 12 weeks, we're following one real project from the moment a client calls us to the moment a learner completes the experience."
Thu	YouTube	Video 3m	Piece 1 extended cut. Full 3-minute version with team introductions and project context. End screen: subscribe for Part 2.
Thu	Blog	Article 1200w	"What Happens When You Stop Asking 'How Do We Make Training Less Boring?'" Full Piece 1 article. Newsletter signup CTA. SEO: "learning experience design MENA."
Sat	Newsletter	Email	Director's Cut #1. Behind-the-scenes of what didn't make the final version. Subscriber-exclusive details about the client brief.

Week 2 Warm-Up

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Hook #18: "We helped revamp UNICEF's Learning Passport Egypt. The hardest challenge wasn't the technology. It was alignment with national standards."
Mon	Instagram	Reel 30s	Hook #22: "This character went from a rough sketch to a final animation in 72 hours." Standalone timelapse. Doesn't need series context. New creative followers start here.
Mon	TikTok	Video 30s	Same timelapse cut adapted for TikTok. Trending audio if a good fit exists. Process content.
Tue	LinkedIn (EN)	Text Post	Hook #5: "If your vendor's first question is about the platform and not the learner, that's your first red flag." Bold text on charcoal card.
Wed	LinkedIn (EN)	Text Post	Hook #14: "Most e-learning is designed for a laptop on a desk with stable WiFi. Your learners don't always have any of those." NGO-targeted.
Wed	Instagram	Carousel 6	"3 Signs Your Training Content Needs a Redesign." Visual comparison format. Each sign = 2 slides (problem + solution).
Thu	LinkedIn (EN)	Carousel	Piece 1 recap: "In case you missed it." Key takeaways from Part 1 as a standalone carousel for late joiners.
Thu	TikTok	Video 15s	"Would You Learn This?" Split-screen: bad click-next module vs. Cubeish interactive version. Quick, satisfying, shareable.

Week 3 Piece 2 — "The Research Nobody Sees"

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Piece 2 teaser: "ماذا يحدث قبل تصميم أول بكسل؟" — What happens before a single pixel is designed? Series visual.
Mon	Instagram	Carousel 6	PIECE 2 visual version. Research artifacts: sticky notes, mind maps, user research printouts. Visual-heavy for creative audience.
Tue	LinkedIn (EN)	Carousel 8	PIECE 2 methodology version. Hook #4 variant: "Your employees forget 70% of training within 24 hours. And you keep building the same modules." Research framework walkthrough.
Wed	YouTube	Video 2m	Piece 2 full video. "In Part 1, a client asked us to make their training 'less boring.' We said: that's the wrong question. This is what we did instead."
Thu	LinkedIn (EN)	Text Post	Discussion post: "The research phase is where 80% of learning projects fail. What does your discovery process look like?" Engage in comments.
Thu	TikTok	Video 30s	Piece 2 cut: "What the client assumed → what the research revealed." Before/after reveal. Hook #9 as text opener.
Sat	Newsletter	Email	Director's Cut #2. Full research methodology breakdown. Downloadable template: "5 Questions to Ask Before Designing Any Learning Module."

Week 4 Warm-Up

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Hook #21: "عندما احتاجت الأكاديمية المهنية للمعلمين لبناء قدرات رقمية..." — PAT case study reference. Teacher-centered imagery.
Mon	Instagram	Reel 30s	Hook #22 variant: Different character, same timelapse format. Building the template — consistent, recognizable series-within-series.
Tue	LinkedIn (EN)	Text Post	Hook #9: "Unpopular opinion: Your LMS isn't the problem. Your content is." Bold text card on berry background. Let the comments come.
Wed	LinkedIn (EN)	Article 800w	Hook #13: "We once localized a disaster preparedness story. The translator got every word right. The children didn't understand a thing." Full localization article.
Wed	Instagram	Carousel 8	"What We Learned from Training 166,000 People." Hook #3 as carousel. Stat-driven, teal accents, animated counter feel.
Thu	LinkedIn (EN)	Text Post	Hook #10: "We tell clients to spend less on their platform and more on their content. Most vendors won't say that because they're selling platforms."
Thu	TikTok	Video 15s	"The Forgetting Curve in 15 Seconds." Animated micro-lesson. Cubeish Glossary format. Template-based for scalability.

Act 2 — The Invisible Craft

Weeks 5-8 · Reveal the work nobody sees

Week 5 Piece 3 — "The Design That Doesn't Look Like Design"

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Day	Platform	Type	Content / Hook
Mon	Instagram	Reel 45s	PIECE 3 Reel. "Everything you're about to see looks simple. None of it is." Annotated timelapse — berry overlays on invisible pedagogy decisions. Visual thesis of the series.
Mon	TikTok	Video 45s	Piece 3 TikTok version. Same annotated timelapse, optimized for TikTok format. Original audio — screen recording + voiceover.
Tue	LinkedIn (EN)	Article 800w	PIECE 3 article. "The most important design decisions in learning experiences are invisible to the end user." Cognitive sequencing, scaffolding, emotional pacing.
Wed	Instagram	Stories	"Guess why this element is here." Interactive quiz using real screenshots. Poll stickers: A) Aesthetics B) Cognitive load C) Testing effect D) Accessibility.
Thu	LinkedIn (EN)	Carousel 8	Companion: "8 Design Decisions You Never See in Learning Experiences." Each slide: "What you see" (left) vs. "What the designer decided" (right). Berry annotations.
Thu	TikTok	Video 30s	"Would You Learn This?" V2. Standalone bad vs. good format — no series context needed. New entry point for viewers.
Sat	Newsletter	Email	Director's Cut #3. The 8 invisible decisions with full examples, annotated screenshots, and the cognitive science behind each one.

Week 6 Warm-Up + First Paid Push

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Hook #19: "كل مشروع تعليم رقمي فاشل لديه شيء مشترك: نسوا المعلمين." — Every failed digital education project forgot the teachers.
Mon	Instagram	Reel 30s	Hook #23: "POV: Your animation ends up in a UNICEF campaign seen by millions of children." First-person desk POV → final UNICEF output.
Mon	TikTok	Video 30s	Same POV reel optimized for TikTok. Trending audio if fit exists. The kind of thing young animators screenshot and send to friends.
Tue	LinkedIn (EN)	Paid Boost	Boost best-performing piece from Weeks 1-5. $50-100 budget. Target: L&D professionals, HR directors, 32-50, Egypt/KSA/UAE. Retarget engagers.
Wed	Instagram	Paid Boost	Boost best-performing Reel from Weeks 1-5. $50-100 budget. Target: creative professionals, animation, 22-32, Cairo/MENA.
Thu	LinkedIn (EN)	Text Post	Mid-series recap: "If you just found us, here's what you missed in the first 5 weeks of Cube by Cube." Links to Parts 1-3. Entry point for new viewers.

Week 7 Piece 4 — "The Version They Almost Shipped"

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Day	Platform	Type	Content / Hook
Mon	TikTok	Video 30s	PIECE 4: "This is the version we almost shipped. It looked great. It tested terribly." Side-by-side reveal. Yellow accent for the "aha."
Tue	LinkedIn (EN)	Post 200w	PIECE 4 LinkedIn version. "Have you ever shipped something you knew wasn't right? The hardest part isn't the redesign. It's admitting the first version wasn't working."
Wed	YouTube	Video 2.5m	Piece 4 full video. Version A (pretty, tested poorly) vs. Version B (pedagogically stronger). Candid team footage — disagreement, frustration, breakthrough.
Thu	Instagram	Carousel 8	"5 Times We Scrapped Our Own Work — And Why It Made the Final Product Better." Not just this project — from Cubeish history. New entry point.
Thu	LinkedIn (EN)	Text Post	Team member personal post: Vulnerability angle — a designer or animator sharing what it feels like to scrap work and start over. Authentic voice.
Sat	Newsletter	Email	Director's Cut #4. The actual pilot test metrics — what failed, what improved. Before/after screenshots with annotations. Subscriber-exclusive data.

Week 8 Warm-Up

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Hook #20: "رقمنة المنهج الوطني ليست مشروعًا تقنيًا. إنها مشروع تربوي." — Digitizing a national curriculum is a pedagogy project. Formal, authoritative tone.
Mon	Instagram	Reel 30s	Hook #25: "Client brief said 'make compliance training fun.' Everyone groaned. Then we pitched an escape room game." Humorous tone + quick cuts to actual gamified training.
Mon	TikTok	Video 30s	Same escape room reel. Storytelling hook. Unexpected solution to a boring brief. People share this kind of thing.
Tue	LinkedIn (EN)	Text Post	Hook #6: "You're spending $50K on training that employees close after 3 minutes. We should talk." Berry stat card. Direct, loss-aversion trigger.
Wed	LinkedIn (EN)	Text Post	Hook #16: "When Microsoft asked us to train youth across North and West Africa in freelancing skills, the first challenge wasn't curriculum. It was trust." Story hook.
Thu	Instagram	Post	Finale teaser: "Part 5 drops in two weeks. The results are in." Series visual with countdown.
Thu	TikTok	Video 15s	Hook #26 teaser: "Day 1 of animating a disaster preparedness story for UNICEF..." First 15 seconds only. Full version comes in Week 12.

Act 3 — The Proof

Weeks 9-13 · Deliver the payoff, convert, plan next season

Week 9 Build-Up to Finale

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Carousel	Arabic series recap. All 4 pieces summarized in one carousel. Arabic-first. Formal tone for government audience. Links to full versions.
Mon	Instagram	Reel 30s	"Previously on Cube by Cube." 30-second montage of highlights from Parts 1-4. Quick cuts, building anticipation. End: "Part 5 next week."
Mon	TikTok	Video 30s	Same montage adapted for TikTok. "Previously on" format familiar to TV-native audience.
Tue	LinkedIn (EN)	Text Post	Anticipation post: "Next week, we show you the results. 4,000 employees. 200 completions. That was before." Tease the data without revealing it.
Wed	Instagram	Stories	Countdown + polls: "What do you think the completion rate was after Cubeish redesigned it?" Slider sticker. Gets people guessing before the reveal drops.
Thu	LinkedIn (EN)	Text Post	CEO/Founder personal post: "I want to share something about why we decided to show our process publicly." Personal, honest. No sales angle here.
Thu	Blog	Article 1000w	"Why We Decided to Share Our Entire Creative Process Publicly." Meta-content about the series itself. SEO: "content marketing edtech MENA."

Week 10 Series Finale — Piece 5

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Piece 5 Arabic teaser: "النتائج وصلت." — The results are in. Arabic version of the stat reveal. Formal, institutional.
Mon	Instagram	Reel 60s	PIECE 5 Reel. "4,000 employees. 200 completions. That was before." Quick montage recap → launch → data reveal → team moment. Full palette harmony.
Mon	TikTok	Video 15s	Piece 5 stat only. Hook #1: "Your training budget deserves better than a 12% completion rate." → Actual project result. Before/after. 15 seconds.
Tue	LinkedIn (EN)	Post 300w	PIECE 5 LinkedIn. Full narrative: brief → research → design → iteration → proof. Before/after metrics. "This is what it takes. Cube by cube."
Wed	YouTube	Video 3m	Piece 5 full documentary. 3-minute mini-doc. Montage recap → launch → impact data → team pride. Final: "It's not just a fancy output." Playlist link.
Thu	Blog	Article 1500w	Full case study. Permanent SEO asset. Problem/approach/outcome with methodology, screenshots, data. Newsletter signup + "Book a Meeting" CTA.
Thu	LinkedIn (EN)	Text Post	"Thank you for following this series." What we learned. What's next. Community gratitude. No hard sell — earned trust.
Sat	Newsletter	Email	Finale Director's Cut. Complete project data, every framework used, metrics subscribers can reference when evaluating Cubeish. Season 1 wrap.

Week 11 Afterglow

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	PDF	Arabic case study PDF announcement. Formal, downloadable version for government channels. Procurement-friendly format with scope, timeline, methodology.
Mon	Instagram	Reel 30s	"Best of Cube by Cube." 30-second compilation of the most visually satisfying moments from all 5 pieces. Celebration reel.
Tue	LinkedIn (EN)	Lead Magnet	"The Complete Case Study" — downloadable PDF. Full Piece 5 data + frameworks in a branded document. Gated: email required. Primary conversion asset.
Wed	LinkedIn (EN)	Text Post	"Season 2 preview." "Which project should we follow next? UNICEF localization? A VR training build? A gamification project?" Audience poll in comments.
Thu	Instagram	Carousel 6	Team spotlight. The people behind the series: animators, designers, learning architects. Names + faces + their favorite moment from the project.
Thu	TikTok	Video 30s	Hook #27: "We don't make 'e-learning content.' We make content that happens to teach people things." Split-screen: generic module vs. Cubeish. Brand statement.

Week 12 Conversion

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Hook #28 (Arabic): "مش بس شكل حلو." — It's not just a fancy output. Brand manifesto post. Berry quote card. Bilingual resonance.
Mon	Instagram	Reel 45s	Hook #26 full version: "Day 1 of animating a disaster preparedness story for UNICEF. Day 30 of wondering if we got the cultural context right. Day 45 of watching children understand it."
Mon	TikTok	Video 45s	Same Day 1/30/45 montage. Emotional arc: doubt → perseverance → validation. Date stamps. Original audio.
Tue	LinkedIn (EN)	Text Post	"What we learned from 12 weeks of sharing our process." Meta-content: engagement data, surprises, what worked, what didn't. People love the meta stuff.
Wed	LinkedIn (EN)	Text Post	Hook #3: "We've helped companies train 166,000+ people in a single project. Here's what we learned about what actually sticks." Animated counter card.
Thu	YouTube	Video	Playlist promo + evergreen CTA: "Start from Part 1." All 5 episodes in one playlist. Optimized for YouTube search: "learning experience design case study."
Sat	Newsletter	Email	"Season 1 Wrap." Complete series index. Subscriber-exclusive: behind-the-scenes metrics from the content campaign itself. Season 2 preview.

Week 13 Transition to Ongoing

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Day	Platform	Type	Content / Hook
Sun	LinkedIn (AR)	Text Post	Hook #20 whitepaper teaser: "رقمنة المنهج الوطني — إطار عمل للجودة" — Curriculum digitization quality framework. Positions upcoming authority piece for Q1.
Mon	Instagram	Reel 30s	New project teaser. Fresh animation WIP from a current project — the first taste of Season 2 material. Process clip, no context yet.
Mon	TikTok	Video 30s	New animation WIP. Same fresh project. "Something new is brewing at Cubeish." Satisfying process content.
Tue	LinkedIn (EN)	Carousel 8	"The State of Digital Learning in MENA — Key Findings." Data visualization. Market benchmarks. Positions Cubeish as industry authority. Cross-segment value.
Wed	LinkedIn (EN)	Text Post	Hook #17: "The best educational technology for conflict-affected communities isn't an app. It's a story told well." Thought leadership. COPE Stories reference.
Thu	LinkedIn (EN)	Text Post	Hook #2: "Same content. Same team. 3x the completion rate. The only thing that changed was how it was designed." Evergreen portfolio hook. Teal before/after card.
Thu	Instagram	Carousel 6	"Tools We Use at Cubeish." Blender, After Effects, Unity, Figma. Technical community building. Highly saveable for creative talent.
Fri	Blog	Article 1200w	"5 Learning Design Principles Every L&D Professional Should Know." Monthly SEO article. Evergreen. Links back to series episodes as examples.

Prepared by MarkVal · August 2026