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Production Plan

Solo Content Production: 3 Hours/Week

One person, 95 pieces, 90 days. The trick is batching by task type instead of platform, and every single week lands under the 3-hour cap.

13 Weeks 95 Content Pieces Avg. 2h 03m/Week Peak: 2h 50m
● 1 Person
● 3 Hours Max
● Existing Portfolio Assets
● Phone + Screen Recording
Method

Batch by Task Type, Not Platform

Context-switching kills solo productivity. Honestly, the whole "Monday = LinkedIn, Tuesday = Instagram" approach doesn't work when you're doing this alone. Batch all your writing in one session and all design work in another.

✎ Session A: Write

60-75 min

All copy for the week: LinkedIn posts, carousel text, Reel scripts, captions, newsletter drafts, blog outlines. Get it all done in one sitting so the voice stays consistent.

⚙ Session B: Build

60-75 min

All design and editing: carousel graphics, stat cards, Reel/TikTok edits, thumbnails. Load your templates, open the assets folder, and just export everything in one go.

⏰ Session C: Schedule

15-30 min

Queue everything into scheduling tool. Set optimal times. Done for the week. Walk away.

Time Budget

13-Week Production Timeline

Series drop weeks run about 2h 35m. Warm-up weeks are lighter, around 1h 31m. Nothing goes over 3 hours.

Week
Theme
Time Allocation
Total
W1
Premiere
Write 75 · Build 75 · Sched 20
2:50
W2
Warm-Up
45 · 45 · 15
1:45
W3
Piece 2
60 · 75 · 15
2:30
W4
Warm-Up
40 · 40 · 15
1:35
W5
Piece 3
60 · 75 · 15
2:30
W6
Paid Push
30 · 30 · 10
1:10
W7
Piece 4
60 · 75 · 15
2:30
W8
Warm-Up
40 · 35 · 10
1:25
W9
Build-Up
50 · 40 · 15
1:45
W10
Finale
75 · 75 · 20
2:50
W11
Afterglow
45 · 45 · 15
1:45
W12
Conversion
45 · 40 · 15
1:40
W13
Transition
50 · 45 · 15
1:50
Write Build Schedule Green = under 2 hours
Content Multiplication

One Idea Becomes 6+ Pieces

Write the LinkedIn post first. Everything else just gets reshaped from that same idea.

LinkedIn Post (15 min)
→
Blog Post (30 min)
→
Carousel (20 min)
→
Reel/TikTok (30 min)
→
Newsletter (15 min)
→
Schedule (10 min)

Total: ~2 hours for 6 pieces from 1 idea

Efficiency

What to Batch Together

Week 0 Setup (One-Time, 2 Hours)

  • Design all reusable templates: title card, end card, stat card, carousel (45 min)
  • Create 5-second "Cube by Cube" logo sting for video end cards (30 min)
  • Build carousel templates with brand fonts/colors pre-loaded (15 min)
  • Configure scheduling tool with optimal posting times (15 min)
  • Organize portfolio footage into "Content Assets" folder by project (15 min)

Every 4 Weeks (30 min)

  • Review analytics: best hooks, platforms, segments, then adjust the next 4 weeks (15 min)
  • Refresh "Content Assets" folder with new project footage (10 min)
  • Pre-write next month's Arabic posts in one batch (20 min, absorbed into Session A)

No-Filming-Needed Content

  • LinkedIn text posts (hooks from the library)
  • Carousels (existing screenshots + templates)
  • "Would You Learn This?" TikToks (screen grabs)
  • Blog posts (expand LinkedIn posts)
  • Newsletter editions (curate + commentary)

Requires New Footage

  • Piece 1: Brief/whiteboard footage (phone, 15 min)
  • Piece 2: Research artifacts (photograph desk, 10 min)
  • Piece 3: Screen recording with annotations (20 min)
  • Piece 4: Version comparison screenshots (10 min)
  • Piece 5: Stat animations (Canva/AE, 15 min)
  • POV Reels: Phone on desk (5 min per clip)
When You're Behind

What to Cut First (and What You Can't)

If you're running behind, cut from the bottom up. The top 3 don't get touched.

  1. 1
    LinkedIn Posts (3/week). Your primary B2B channel. Never skip these. They're your pipeline.
  2. 2
    Series Piece Drops. The campaign backbone. Pieces 1-5 stay on schedule, period. Everything else exists to support them.
  3. 3
    Newsletter Editions. Subscribers are your highest-value audience. Small list but high intent, and well worth the 15-20 min.
  4. 4
    Instagram Carousels. You can skip one non-series carousel per month without real impact. Prioritize Reels over carousels if you have to choose.
  5. 5
    TikTok Posts. Organic growth is slow here. Consistency matters more than volume, so post 2x instead of 3x if needed.
  6. 6
    Instagram Stories. Nice-to-have, not need-to-have. Skip entirely during heavy production weeks.
  7. 7
    X / Twitter. Lowest priority. Only post when content naturally adapts. Don't produce anything exclusively for this platform.
Emergency Mode

Minimum Viable Week: 1 Hour

Look, some weeks you only have an hour. That's fine. Just hit these 3 pieces and the campaign keeps moving.

3 Pieces in 60 Minutes

LinkedIn Post (20 min) Pick a hook from the library. Write. Design one stat card. Post.
Instagram Reel (20 min) Pull existing footage from archives. Edit 30s. Add text overlay and end card. Post.
LinkedIn Post #2 (20 min) Carousel or text post. Use second hook from the library. Design or write. Post.
Prepared by MarkVal · August 2026