Critical Issues
1. Zero Analytics / Tracking
No Google Analytics. No Google Tag Manager. Not a single tracking pixel anywhere. Cubeish has zero data on who visits, where they come from, or what they do on the site. Every marketing effort is unmeasured, and there's no way to tell what's working.
Major Issues
2. No Social Media Links
Zero social media links anywhere on the site. No LinkedIn, no Twitter/X, no Instagram, nothing. The footer has only the email address and office locations. If someone wants to follow Cubeish before reaching out, they can't.
3. No Blog / Content Hub
No blog, no resource center, no articles section. Every link on the site is an internal anchor scroll. The 90-day content calendar includes blog posts and SEO articles, but right now those pieces have nowhere to live. You need a blog to drive organic search traffic.
4. No Portfolio / Case Studies
Cubeish has worked with UNICEF (Digital Safety, Learning Passport, COPE Stories), UNESCO/PAT, and Microsoft CSR. That's impressive. But there are zero case studies or project showcases on the site. The "Clients" section just shows logos with the line "Join this diverse range of partners now." Honestly, case studies are the single most effective conversion tool for B2B services, and they're missing entirely.
5. No Team Page
No team bios, photos, or roles visible anywhere. A visitor can't tell who they'd actually be working with or how big the company is. For a services business, the team IS the product.
6. Canonical URL Mismatch
The canonical tag points to https://www.cubeish.co/ but the site actually serves from https://cubeish.co (no www). Google sees these as two different sites, which splits your page authority and creates a duplicate content risk.
Moderate Issues
7. Extremely Thin Content (~449 words)
Service descriptions are generic one-liners. The About section is just a mission and ambition statement. Compare that to competitors averaging 2,000-5,000 words across their service pages.
8. Only 3 FAQ Questions (vague answers)
Look, answers like "depends on complexity" and "depends on various factors" don't help anyone make a decision. Expand to 8-12 questions that address real objections prospects actually have.
9. Generic Process Section
"Gather Requirements, Provide Solutions, Iterative Production, Celebrate the Success." You could swap in any agency's name and it would still fit. Nothing here tells you what Cubeish actually does differently.
10. Heading Hierarchy Broken
Skips h3 and h4 entirely (h1:1, h2:9, h5:13, h6:7). This hurts accessibility, and search engines rely on heading structure to understand how content is organized.
11. 13 Images Missing Alt Text
13 out of 46 images (28%) have no alt text. That's a problem for accessibility and means those images won't show up in image search results.
12. Slow Page Load (4.4s)
DOM Content Loaded: 2,234ms. Full load: 4,416ms. That's 11 CSS files and 14 JS files for a single page. Way too many. Screenshots consistently timeout.
13. No Live Chat Widget
No real-time support option. If a visitor has a quick question, the only path is filling out the contact form and waiting.
What's Working
How Does Cubeish Compare?
| Feature | Cubeish | Appsinnovate | Nahdet Misr | Umami |
|---|---|---|---|---|
| Case Studies | None | Multiple | Multiple | Multiple |
| Blog | None | Active | Active | Active |
| Team Page | None | Present | Present | Present |
| Social Links | None | All | All | |
| Arabic | Working | Available | Native | N/A |
| Analytics | None | Active | Active | Active |
| Service Pages | One-liners | Detailed | Detailed | Detailed |
| Testimonials | None | Present | Present | Present |
What the Site Structure Should Look Like
├── / Homepage — hero, services overview, featured case studies, CTA
├── /about Company story, mission, team, offices, credentials
├── /services/
│ ├── /digital-learning-consultation
│ ├── /educational-video
│ ├── /interactive-learning
│ ├── /immersive-experiences
│ ├── /simulations
│ ├── /lms-implementation
│ └── /localization
├── /work/ Portfolio / Case Studies
│ ├── /unicef-digital-safety
│ ├── /unicef-learning-passport
│ └── /[project-name]
├── /blog/ Content hub with category filters
├── /clients Logo grid with industry filters
├── /contact Form, offices, map, social links
├── /privacy
├── /terms
└── /ar/ Arabic mirror of all pages
What to Fix First
| Action | Timeline | Owner | |
|---|---|---|---|
| P0 | Install GA4 + GTM | This week | Developer |
| P1 | Fix canonical URL (www vs non-www) | This week | Developer |
| P1 | Add social media links to footer | This week | Developer |
| P1 | Add hreflang tags for Arabic version | This week | Developer |
| P2 | Build blog section | Weeks 1-2 | Developer |
| P2 | Write 3 case studies | Weeks 1-3 | Content |
| P2 | Add team page | Week 2 | Content + Design |
| P3 | Expand service descriptions | Weeks 2-3 | Content |
| P3 | Add newsletter signup | Week 2 | Developer |
| P3 | Add testimonials | Weeks 2-4 | Content |
| P3 | Expand FAQ to 8-12 questions | Week 3 | Content |
| P4 | Fix heading hierarchy + alt text | Week 3 | Developer |
| P4 | Build Arabic version | Weeks 3-6 | Content + Dev |
| P4 | Submit sitemap to Search Console | Week 3 | Developer |